How Citizens Perceive Others: The Role of Social Norms for Democracies

Abstract

Generations of political scientists seek to understand the relationship between citizens' democratic values and democratic stability. The key premise of this research tradition is that democratic societies live on a ``social consensus'' over a set of democratic values; a democratic norm. Yet, until today scholarship has neither carefully theorized the role of nor measured the social nature of this consensus. Building on research in social psychology, we conceptualize democratic norms as social norms: citizens may think that most people in democracies support its institutions (descriptive norm) and also that one ought to do so (injunctive norm). We then measure these perceptions across 14 countries using nationally representative surveys covering 31% of the world’s population. We find that citizens have a strong perception of social democratic norms; however, mostly on abstract forms of support. Using a vignette experiment we also reveal that respondents' preferences are conditional on their perception of social norms. Our research has important implications for research on democracy showcasing the role social norms play to craft democratic support in our societies.